Inspired by Claud Shannon's Mathematical Theory of Communication published in 1948, Internet Think Tank has conducted years of research into mathematically defining discrete communication signals and how we combine them to express meaning, both verbally and non verbally.

Internet Think Tank uses a basic receiver, processor, and transmitter illustration to model dyadic exchanges. The unique element in this model is the representation of self-talk, where a transmitted signal is also sampled by its own receiver, a process used in human cognition.

This illustration graphically demonstrates the four discrete signals humans use as part of communication: 1. words, 2. intonation, 3. body language, and 4. touch. The illustration shows how each communication signal can be discretely removed based on environment configurations. Internet Think Tank developed this model as a basis to measuring the effects of each signal to the overall meaning and behavior between two communicating parties.

Internet Think Tank developed a Communications Map for the field of communication theory. The Communication Map can be thought of as a periodic table of communication that identifies every communication situation an individual may be engaged. It provides a comprehensive look at how self-talk factors into all forms of communication modalities. It also illustrates the impact of synchronous and asynchronous virtual communication on signal exchanges.