Privacy Trends and Frameworks
Building strong defenses for government and enterprises
Is piracy affecting your industry?
Online piracy affects many types of goods traded online, but most notably are
pure information assets such as music, motion pictures, print media and software.
The history of each industry has shown significant challenges around the impact
online piracy has had on revenue. Naturally, piracy has become such a concern to
industry leaders, that piracy trends now play a major role in product pricing.
Some products experience what is called the "piracy effect" where prices
are depressed due to fear consumers will opt for piracted goods rather than
paying for the legitimate version.
Recent piracy trends in the music industry, one of the most severely impacted of
digital assets, have shown an interesting downturn, at least in certain regions
of the world. Since the 1970s, when cassette tapes emerged and gave consumers
the new power to easily copy songs with a tape recorder, piracy has been on
the rise -- and in a strong way. The shift to compact disc (CD) and now
digital media has only made piracy easier and pirated songs more
easily transferrable over the Internet. Interestingly, however, the very
digital technologies that enabled piracy to mature over the past decades have
now given rise to a technology innovation that is reducing piracy, digital
streaming. The music industry is now seeing drops in piracy rates by as
much as 17%. This is no doubt good news for the
music industry, but these recent trends can shift yet again depending on
how technology innovation shapes consumer behavior.
Emerging digital tools may either encourage more legitimate music consumption through
streaming-like services, where comsumers find it easier to access legitimate songs
over the cloud rather than spending time downloading files that would potentially
include malware, or they can bring back the days of runaway piracy by making
it easier than ever to rip songs from popular streaming sites.
For industry managers, the key is understanding what is driving priracy trends and
where is priracy in your industry headed. Internet Think Tank has developed models
to give managers better inight into how their industry could be effected and how
that could change your bottom line.
Our frameworks help to tie together results from our models with management process
recommendations that are designed specifically for the unique structures,
policies and practices of your organization. In all of our frameworks, we build
designs that can evolve over time, helping you implement realist proof of concepts
and enhancing them into mature frameworks.
Let's talk about the trends of piracy in your industry and we can build a response framework
that is right for you.
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